SEO GOOGLE 的秘密$79



How to Get a Top Ranking With Search Engine Optimization


Table of Contents


Preface.......................................................................................................................... 6

PART I – Google and Keywords.................................................................................. 8

Chapter 1 - The Importance of Google....................................................................... 9

Chapter 2 - How Google Works................................................................................ 10
So What Is a Ranking?........................................................................................10
When Google Comes Visiting..............................................................................11
How Google Ranks Pages...................................................................................12
Top Things Google Looks For..............................................................................14

Chapter 3 – Keyword Research & Analysis............................................................... 16
So What Are Keywords?......................................................................................16
Using Keyword Research Tools...........................................................................17
What is your Primary Keyword Phrase?...............................................................18
What are your Secondary Keyword Phrases?......................................................19
Specialized Keyword Phrases Convert Better......................................................20
General Keyword Strategy...................................................................................20

PART II - Website Optimization ................................................................................ 22

Chapter 4 - Structuring your Site Correctly............................................................... 23
Structure by Theme and Topic.............................................................................23
Create Some Pages With Content.......................................................................24
Don’t Nest Your Pages Too Deeply......................................................................25
Don’t Bloat Your Pages With Code......................................................................25
Stay Away From Frames and Flash.....................................................................26
Pay Attention To Your Dynamic Page URLs........................................................26
Keywords in File Names......................................................................................27
About Google Sitemaps.......................................................................................28

Chapter 5 - Optimizing Your Web Pages................................................................... 29
Keyword Factors Used in the Algorithm...............................................................29
How and Where to Use Keywords.......................................................................30
The Importance of Title Text...............................................................................30
META "Description" Tag Text...............................................................................33
About Word Stemming.........................................................................................33
About Latent Semantic Indexing (LSI)..................................................................34
What Google Ignores...........................................................................................36

Chapter 6 – Linking Your Pages Together................................................................. 37
Structuring Your Internal Links.............................................................................37
Best Practices for Internal Linking........................................................................39

Chapter 7 – Domains and Subdomains..................................................................... 43
Multiple Domains – Is it Worth It?.........................................................................43
Domain Pointing and Subdomains.......................................................................44
Changing Domain Names....................................................................................44
Domain Registration and Domain Age.................................................................45

PART III - Effective Link-Building............................................................................ 46

Chapter 8 – Why You Need Links............................................................................... 47
Off-Page Link Factors Used in the Algorithm.......................................................47
Linking-Building is About Visitors.........................................................................48

Chapter 9 - All About PageRank............................................................................... 49
PageRank vs. Search Result Ranking.................................................................49
Toolbar PageRank vs. Actual PageRank.............................................................49
Increasing PageRank...........................................................................................51
Decreasing PageRank.........................................................................................51
The PageRank Equation......................................................................................52

Chapter 10 – Managing a Link-Building Campaign.................................................... 54
How To Rate Sites For Linking.............................................................................55
Link Analysis and Management Tools..................................................................56
The General Link-Building Process......................................................................57

Chapter 11 - Submitting Your Site to Directories...................................................... 59
Submitting Your Site to the ODP..........................................................................59
Submitting to The Yahoo Directory.......................................................................60
Submitting to Second-Tier Directories..................................................................60
Submitting to Local and IYP Directories...............................................................61
Finding Industry-Specific Directories....................................................................62

Chapter 12 – Creating Content for Links....................................................................... 63
Writing Articles For Publication & Syndication......................................................63
Posting on Blogs, Forums and Newsgroups.........................................................63
Writing Online Press Releases.............................................................................64
Donating to Non-Profits & Charities......................................................................64

Chapter 13 – Reciprocal Linking................................................................................ 65
Using a Related Links Page.................................................................................65
Link Exchange Etiquette......................................................................................66
The Reciprocal Link-Building Process..................................................................68
Reciprocal Linking Best Practices........................................................................69

Changing Old Link Anchor Text...........................................................................69
Using an .Htacess File for 301 Redirect...............................................................70
About Non-Reciprocating Links............................................................................70

Chapter 14 – Adopting a Natural Linking Mindset.................................................... 72

PART IV - SEO Monitoring and Strategy.................................................................. 75

Chapter 15 - SEO Monitoring and Tracking.............................................................. 76
Monitoring Your Site Traffic..................................................................................76
Monitoring Your Ranking......................................................................................78
Monitoring Your PageRank..................................................................................79
Checking Number of Pages Indexed....................................................................80
Checking Number of Incoming Links....................................................................80
Measuring Sales Conversion and ROI.................................................................80

Chapter 16 – Competitive Strategies......................................................................... 82
Low-Competitive vs. High-Competitive Sites........................................................82
How To Reverse-Engineer Your Competition.......................................................84
How Much Competition Do You Really Have?.....................................................84
Using PPC to Augment SEO traffic......................................................................85

Chapter 17 – End-to-End SEO Checklist ................................................................... 86

Appendix A - Website Do’s and Don’ts ..................................................................... 87

Appendix B - Linking Do’s and Don’ts...................................................................... 89

Appendix C – Best Tools & Resources...................................................................... 90
Best Software Tools.............................................................................................90
Best Books & e-Books.........................................................................................91
Best Forums & Online Newsletters.......................................................................92
Other Google Information Sources.......................................................................92

Google SEO Glossary................................................................................................ 93

BONUS REPORT – About Froogle............................................................................100

BONUS REPORT – About Google AdWords(TM)........................................................102

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